Madshrimps:

Sumner Redstone, who controls the twin media giants Viacom and CBS, is leaning on Internet service providers and online media outlets to do his heavy lifting. Speaking at the Seoul Digital Forum 2008, the 84-year-old media mogul came down particularly hard on YouTube, equating the video platform with piracy and demanding that ISPs and web sites do more to police content.

"Solutions turn on enlisting the aggregators—ISPs, device manufacturers, hosting companies, and site operators—this effort," Redstone said, according to the Associated Press. "We ask that companies that become aware of piracy using their facilities do something about it."

http://arstechnica.com/news.ars/post/20080508-how-viacom-can-sink-the-pirates.html