Madshrimps:

To help casual consumers who may not be able to track every code name and official product launch, GPU maker NVidia now says it’s considering plans to simplify its product range.

The news comes from the company’s Vice President of Business Content Roy Taylor, in comments made recently to GamesIndustry.biz.

http://www.betanews.com/article/NVidia_considers_an_acrosstheboard_overhaul_of_its_marketing_strategy/1210288749