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10 May 08
How To Fix Dell’s Customer Service
[H]ardOCP:
News.com columnist Erica Ogg editorializes about Dells sagging customer service and how to fix it. I think the biggest thing on the list applies to many big companies; outsourced customer support. It may save companies a few dollars here and there but the sheer amount of customers it turns off isnt worth it. Am I wrong?
"A lot of their problems stemmed from, as they expanded rapidly and they tended to outsource their operations, they set up these call centers around the world. I don’t think the service they were getting out of them was as good as it was before they did all this expansion," said Rosenfield.
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