Madshrimps:

Nvidia has dared to make a drastic move in its naming convention. According to several sources close to the company, the new flagship chip codenamed GT200 and D10U-30 and D10U-20 will end up with Geforce GTX 280 brand for the faster card.

There will be one more branded as Geforce GTX 260 and this would be the one that many believed will be branded as Geforce 9900GT.

http://www.fudzilla.com/index.php?option=com_content&task=view&id=7306&Itemid=34