[H]ardOCP:

Adding insult to injury, not only are the sales figures for Blu-ray players extremely low it seems that consumers aren’t too excited about Blu-ray either. Thanks to rgratto2 for the link.



Based on an online poll of more than 2,500 U.S. adults, Harris found that nearly nine in 10 people own a standard DVD player, but fewer than one in 10 reported owning devices available today for playing HD content, namely, HD DVD or Blu-ray disc players, Sony PlayStation 3, and the external HD DVD player for Microsoft’s Xbox 360. These numbers are surprising, given that more than a third of consumers overall report owning an HDTV.



I can remember saying all along that even if one format killed the other, the winner wasn’t guaranteed success. The big battle is winning over the general public. If you ask us, high prices for players and movies are what hold Blu-ray back.



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