[H]ardOCP:

The National Science Foundation, along with Google and others, paid for research to see how email chain letters spread. What they found was that these letters take a much more circuitous route than what they expected. Maybe that’s why we still get forwarded email from mom suggesting a gas boycott that was scheduled eight years ago.



One surprising finding was that messages often took meandering routes between people who knew each other, often through as many as 100 intermediaries.



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